Why Do You Need a Video Marketing Strategy?
Because you can’t afford not to have one. Facebook has nearly 8 billion video views everyday and after watching a video and 64% of users are more likely to buy a product online. More marketers use video than ever before, and there’s a reason for it. It works.
We Create Videos that Sell... Not Just Make You Feel GOOD
Our video production process takes analytics from your current and past campaigns, and information from your business to create a strategy that is backed by data, not feelings. We will work with you to create content that connects with your current and potential customers — while always maintaining the goal of conversion.
Examples Of Our Work
Pre-Production
We will analyze your previous digital marketing campaigns as well as information from your business about your customers to create a content strategy based on what your data tells us. We will then present you with three to six storyboards and work with you until you are 100% satisfied and ready to start production.
Production
Our team of expert videographers will come on-site when it's time to create your video. We will help coordinate professional talent or coach your internal team to create a video that stimulates a palpable connection between your brand and your customers.
Post Production
Our team is a group of talented storytellers and is augmented by veteran instincts in post-production. By incorporating industry-leading video animation, state-of-the-art effects, and crystal-clear audio, your brand will receive a video that feels like an extraordinary experience for your customers.
Video Marketing FAQs
Video marketing is the practice of using video to promote and market your products or services, increase engagement on your digital and social platforms, educate your current and potential customers, and reach your audience with a new medium. It’s crucial because it helps capture and retain the attention of a diverse audience, making it a powerful tool for enhancing your social media marketing strategies.
Video marketing is powerful because it combines visual and auditory elements to evoke stronger emotions and a greater sense of connection with the audience than other media types. With platforms like Facebook seeing nearly 8 billion video views every day, and a significant percentage of users more likely to purchase after watching a video, it’s an indispensable part of effective digital marketing strategies, particularly in paid advertising.
Video marketing has proven highly successful in driving conversions and sales. Studies show that 64% of consumers make a purchase after watching branded videos on social platforms. Our data-driven approach ensures that each video is crafted to connect with your audience and drive specific marketing goals, enhancing both your local marketing efforts and global reach.
To create effective video marketing content, start by analyzing data from your past campaigns to understand what resonates with your audience. Focus on crafting compelling storyboards and narratives that align with your brand message. Also, ensure the video content is optimized for each platform it will be used on, from social media to your website, to maximize engagement and effectiveness.
The optimal length of a marketing video varies depending on the platform and the specific campaign goals. However, generally, shorter videos (30 seconds to 2 minutes) tend to maintain higher engagement rates, especially on social media. For more detailed content or tutorials, longer videos can be effective, particularly if they are well-structured and provide valuable information.
A successful video marketing strategy should include thorough pre-production planning, where you analyze customer data and digital marketing performance to tailor content that resonates with your audience. Production should focus on high-quality visual and audio capture, while post-production must enhance the video with professional editing, effects, and a compelling call-to-action.
Absolutely. Video marketing can significantly enhance local marketing efforts by creating content that specifically appeals to a local audience, such as highlighting local landmarks or community issues. Videos can be used in local paid advertising campaigns to attract a more targeted audience, increasing both reach and relevance.
At Drive Social Media, we integrate video marketing with other digital marketing services like SEO, social media marketing, and paid advertising to create a cohesive and unified marketing strategy. Videos are optimized for SEO to enhance discoverability and are used in social media campaigns to drive engagement and in paid ads to increase conversion rates.
We employ state-of-the-art video production technologies, including advanced video animation and high-quality audio equipment. Our team of videographers and post-production experts leverages industry-leading tools and their veteran instincts to create videos that are not only visually appealing but also strategically sound.
Getting started with video marketing at Drive Social Media involves a consultation to discuss your business goals and target audience. We then conduct a thorough analysis of your existing digital marketing efforts, develop customized storyboards, and plan out the entire production process to ensure that the final product aligns with your strategic objectives.