28 Aug Use Social Media to Boost Local Awareness
Nashville has always been a big vacation destination for tourists from all over the world, but now, (more than ever before) the local businesses in this city are seeing a huge percentage of their revenue streaming straight from these out-of-town visitors. Big tourism means big money for local restaurants, which is both exciting and overwhelming to the average business owner. Social media marketing can be a powerful tool to increase business among tourists, if used correctly.
Our city’s hospitality stats continue to amaze the nation, and it doesn’t look like that’s going to stop anytime soon. In 2014, visitor spending in Nashville was estimated at around $5.5 billion, that’s a lot of money, y’all! Don’t you want much more than a small percentage of that money spent at your business?
Well, that’s what we’re here for.
Drive Social Media (through our proven digital and social media marketing strategy) implements a host of local awareness ads, which make growing awareness for your local restaurant or business even easier and more effective than ever before! We target not only your exact audience, but also those audience members who are within steps of your front door. Whether that means within walking distance or only a quick drive away, these ads are the most effective way to directly connect customers with your business.
Bottom line, this close reach drives direct business results.
Think about it. Let’s say you had a specific message or special you wanted to put in front of someone who was literally, physically, located right outside your door. We all know that Nashville has no shortage of cool spots to eat, drink, or catch some live tunes. How are you going to say top-of-mind with consumers who are still in the decision making process? By utilizing these local awareness ads, we can put a specific message in front of these consumers right where their attention lies- their mobile devices.
Maybe you want to really focus on tourist traffic. What if we said we could put a message in front of people physically located at BNA Airport with a photo of one of your delicious menu items, specials, or a video of live music at your venue? Local awareness ads give us that ability. Maybe these tourists have never heard of your brand. Now they have and will be sure to add your venue to their Nashville “to-do” list.
It’s our job to make sure your business stays on your customers’ minds, and most assuredly, in their future. So whether you’re a new restaurant that needs a boost or an old staple favorite that wants to keep the regulars coming back for more, our social media marketing strategy will make sure your business sees plenty of visitor revenue. Contact us today to learn more about the services we offer!
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