Our Approach to Paid Search
No matter if you are new to paid search advertising or you would like us to audit your existing PPC campaigns and place you on a path to success, Drive will enhance your online presence and increase the metric that matters – sales.
Our primary goal is to increase the profitability of your SEM/PPC campaigns by relying on attribution and relevant performance metrics.
Obtain Only High-Qualified Leads
We will perform thorough keyword research for your business to reach more potential customers at the exact point of their buying journey when they are actively searching for solutions like yours.
We will also execute ‘remarketing’ campaigns to re-engage users who have shown interest in your product, but have yet to make a purchase, and utilize device and location targeting, as well as ad scheduling and other targeting techniques to enhance campaign performance.
Far From a Cookie-Cutter Solution
We will implement custom strategies that apply to your business and your industry. These strategies include, but are not limited to, establishing cost per lead goals, implementing display and video marketing campaigns to reach customers at the top of the funnel, and then executing re-marketing strategies to close the funnel. We will employ relevant ad extensions to increase your SERP footprint and even suggest and deploy advanced call tracking software.
Because our ultimate goal is converting more customers, we will go every step of the way to help your team close sales.
Full Transparency = Your Results. Anywhere, Anytime
With our proprietary Marketing Milk dashboard you will be able to assess your campaign performance in real time. Unlike most other PPC agencies, your stats are not hidden behind lock and key. Say goodbye to ambiguous reports without true ROI and say hello to transparency and simplicity.
Pay Per Click (PPC) FAQs
PPC, or Pay Per Click advertising, is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It’s effectively a way of buying visits to your site, rather than attempting to earn those visits organically. Drive Social Media’s approach to PPC focuses on increasing sales by targeting high-quality leads who are actively searching for solutions like yours, making it a highly effective component of digital marketing strategies.
Yes, PPC ads are worth it if managed correctly because they provide immediate exposure and can quickly generate significant traffic and leads. Our PPC strategies are customized to your business needs, focusing on cost-effective conversions and detailed targeting to ensure that every dollar spent maximizes your return on investment.
The cost of Google PPC varies widely depending on factors like keyword competitiveness, geographic location, and campaign goals. At Drive Social Media, we help set up your PPC campaigns with a focus on achieving your specific cost per lead goals, ensuring we maximize your budget for optimal results.
While it’s possible to set up and run Google Ads yourself, leveraging the expertise of Drive Social Media ensures that your campaigns are optimized, targeted, and more likely to succeed. We employ advanced strategies like remarketing, ad scheduling, and targeted extensions that go beyond basic ad setups, enhancing your campaigns’ effectiveness and your overall sales.
PPC is a powerful marketing strategy, especially when combined with other digital marketing efforts such as SEO and social media marketing. It’s particularly effective for businesses looking to achieve fast results, test new markets, or promote specific products or events quickly.
We conduct extensive keyword research and use precise targeting techniques such as device and location targeting, as well as remarketing campaigns, to engage users at the crucial point of their buying journey. This focus on detailed targeting helps us capture high-qualified leads more likely to convert into sales.
Unlike cookie-cutter solutions, our PPC services are tailored to the unique needs of your business and industry. We offer full transparency with real-time campaign performance accessible through the Marketing Milk dashboard, providing clear insights into your ROI and making it easy to understand the effectiveness of your campaigns.
PPC complements SEO and social media marketing by providing immediate visibility and traffic, which is particularly useful during the initial stages of website launching or when promoting time-sensitive offers. It helps fill in the gaps while your SEO efforts are gaining momentum, offering a complete digital marketing strategy that drives results.
We utilize advanced PPC techniques including display and video marketing campaigns, comprehensive remarketing strategies, and sophisticated ad extensions to enhance your SERP (Search Engine Results Page) footprint. Additionally, we deploy advanced call tracking software to precisely measure and optimize your campaigns.
We pride ourselves on full transparency. With our proprietary Marketing Milk dashboard, you have anytime access to your PPC campaign results, showing real-time data and performance metrics without the obfuscation typically seen with other agencies.