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McGurk’s Hashtag Promotion

McGurks Case Study Header

Increase awareness and promote restaurant and pub through the use of #mcgurks.

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Challenge

Increase hashtag awareness and elicit a response.

 

In today’s world, there are those who photograph and hashtag every aspect of their lives, a trend on which we looked to capitalize. Patrons of McGurk’s were already quite likely to photograph themselves…but many were neglecting to use #mcgurks, or were using the wrong hashtag altogether. How were potential customers supposed to see these user-generated gems? This veritable word-of-mouth marketing could be being wasted.

Solution

Facebook ads and drink coasters bearing the #mcgurks.

 

The best way to get people to use a hashtag on social media is to tell them…through social media, of course!

 

In our experience, incentivizing users with a reward garners much better results, so Drive created a monthly Facebook ad informing targeted audiences that John D. McGurk’s would be rewarding one lucky winner per month with a $50 gift card for using #McGurks on social media.

 

Eye-catching coaster design was the next logical piece of the puzzle. Not only do in-house displays keep an idea top of mind during mealtime, they also tie clever hashtag strategies together with a nice little bow.

Results

We implemented the coasters and the Facebook advertisements beginning in October 2014. Since Instagram has been around for a few years, we pulled data from 2013-2015 to compare. The usage #mcgurks increased 150% from 2014 to the end of 2015!

150%

Increased Usage

The % growth of users employing #mcgurks on Instagram posts.

  • #mcgurks uses

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