facebook tracking pixel
 

BaiKu Search Engine Optimization

Baiku Case Study Banner

Leveraging SEO to Create Brand Awareness

Baiku Case Study Slide 3
Baiku Case Study Slide 2
Baiku Case Study Slide 1

Challenge

There’s quite a bit of competition in the St. Louis area when people search for sushi bars. BaiKu wasn’t ranking very high on these searches and wanted to know how it could start rising to the top of searches in the area for sushi. Its goal was to reach the first page on any and all relevant keywords and get its website to the top of these search results in a short period of three months.

Solution

Through keyword research and content building, Drive developed a SEO strategy that increased BaiKu’s web visibility. Our strategy was to:

  • Prioritized and targeted keywords
  • Drafted content to support search engine crawling
  • Eliminated possible negative flags which would penalize the site

Results

Prior to our work, only 15 keywords were ranked on Google and the average position for those was 26.6. Now, 29 keywords are ranked and the average position has improved by 14 spots in local searches!

Total Rankings: Search Engine Results

This is the total amount of monitored keywords, which are ranked across each of the major search engines.


  • Google

  • Bing

  • Yahoo



Google: 33 ranked keywords

Bing: 18 ranked keywords

Yahoo: 29 ranked keywords


Page Distribution

When monitoring keyword rankings, each keyword phrase is matched with a page on the website that is most relevant to the user’s search. Below you will see the pages that are ranked and how they are distributed.


  • HomePage

  • Menu

  • PrivateEvents

  • HappyHour

  • SakeBeer

  • Dessert


Before Drive: Keyword Rankings

Keyword rankings are determined by where a website ranks when searched using the phrase below. Oneis the highest ranking a website may achieve and zeromeans the website isn’t ranked at all when searching for that term.

0

sushi

16

St. Louis Sushi

0

authentic sushi

0

best sushi

23

best sake list

0

sushi catering

After Drive: Keyword Rankings

When determining the success of our SEO campaign, our goal wasto place the keyword phrase on the first page of Google results. Any keyword ranking 1-12 would appear on the first page of search engine results.

4

sushi

4

St. Louis Sushi

6

authentic sushi

9

best sushi

3

best sake list

4

sushi catering

LOOKING FOR A
FREE CONSULTATION
OR JUST TO CHAT?