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St. Louis Community College Social Strategy

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Increase program awareness and generate highly targeted web traffic to the college’s landing pages.

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Challenge

 

Creative that Elicits Engagement

Knowing there was a potential target audience of more than 120,000 college students near St. Louis on Facebook, we set out to create persuasive creative pieces that would resonate with these students. The STLCC team wanted to target students who attended universities where transfer programs where offered, so we wanted to make sure we used creative pieces that would grab the attention of the colleges’ students.

 

Increase Social Awareness and Drive Web Traffic from Desired Target Groups

We used these creative pieces to create more than 10 compelling Facebook ad campaigns, targeting the students of each university. Each targeted ad led to a landing page on the STLCC website with more information about the program options for that university in particular.

Results

630,000

Total Impressions

The number of times content from this campaign was displayed

90,000

Total Reach

Unique users who saw content from this campaign

4,559

Total Clicks

The total number of clicks on the ads within this campaign

2,700

Unique Clicks

The total number of unique users who clicked on the ads within the campaign

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