The George Jones Museum Video Marketing

“Video marketing! With the knowledge that Facebook has surpassed Youtube in terms of video views, while also keeping in mind the strong and loyal fan base George Jones built over his career, Drive set out to create video content that could showcase the experience of drinking a cocktail at the George Jones Entertainment rooftop bar, The George.

We were able to produce engaging content through the power of video, which elicited fulfilling engagement from its specific audience — in this case, George Jones fans. Not only that, but because the video was viewed and shared so widely, we were able to maximize their Facebook ad-dollars, as it only cost a fraction of a cent per video view. Now that’s what we mean when we say social media marketing is the best bank for your buck!”