Wild Alaska Salmon & Seafood

The hunt for bluer oceans!


SUCCESS STORY

During the first business quarter of 2020, Wild Alaskan Salmon and Seafood became the shining example of how to utilize paid social media to increase sales at scale. During a time where the Coronavirus was ravaging the supply chains of grocery stores across the nation, consumers were running out of financially viable options to get high-quality salmon and seafood.

514K

Purchases

$182,626.55

Revenue

11.33X

Return On Ad Spend

7.55X

Return On Investment

THEIR STORY

The Best in Bristol Bay


Before π‘Šπ‘–π‘™π‘‘ π΄π‘™π‘Žπ‘ π‘˜π‘Ž π‘†π‘Žπ‘™π‘šπ‘œπ‘› & π‘†π‘’π‘Žπ‘“π‘œπ‘œπ‘‘ partnered with Drive Social Media, they were a small crew who prided themselves in being the last independent wild salmon operation in Bristol Bay, AK. After starting π‘Šπ‘–π‘™π‘‘ π΄π‘™π‘Žπ‘ π‘˜π‘Ž π‘†π‘Žπ‘™π‘šπ‘œπ‘› & π‘†π‘’π‘Žπ‘“π‘œπ‘œπ‘‘ the CEO, Tony Woods, differentiated his operation by handling not only the fishing but also the processing and delivery of his catches. By cutting out the middleman, Tony offers fish lovers around the United States with healthier, better-tasting wild-caught seafood at a great price!

THEIR GOAL

More Money, No Problems!


Tony & Heather came to drive with an already successful business, but their entrepreneurial instinct was telling them they were leaving money on the table. Wild Alaska Salmon and Seafood’s independent structure made them a potential industry disruptor. Other online seafood providers usually bought their fish from large corporations and relabeled them with their own branding. This sourcing strategy usually increased consumer costs and decreased the quality/availability of certain types of fish, specifically wild-caught salmon.

OUR SOLUTION

Focus on Value


At Drive Social Media, every client goes through a campaign progression through the stages: Crawl, Walk Run, and Fly. This process is designed to help any business figure out what delivers results in the Crawl phase. This process helps each client pace to 3x ROI within a year.

After the first round finished, Drive Social Media’s proprietary tracking software (referred to as Marketing Milk) helped identify carousel ads that seemed to be converting customers at a 100x return on ad spend as compared to the 10x return on ad spend that other single image ads brought.

For round two, the team at Drive built six ad campaigns around their Free Shipping Policy and a few other values. We utilized a healthy mix of carousels, images with graphic text, gifs, video ads, dynamic ads, and abandoned cart ads. Drive focused more on shorter, punchier copy to deliver the value as mentioned earlier.

OUR SUCCESS

What a Catch!


This revamped comprehensive campaign resulted in a total of 514 new purchases and $182,626.55 in revenue for the first business quarter of 2020. That represents an ROI of 7.55. Their previous campaign netted them 126 purchases and an ROI of 4.07. With this 85.05% increase in ROI, Drive Social Media was able to help π‘Šπ‘–π‘™π‘‘ π΄π‘™π‘Žπ‘ π‘˜π‘Ž π‘†π‘Žπ‘™π‘šπ‘œπ‘› & π‘†π‘’π‘Žπ‘“π‘œπ‘œπ‘‘ grow its business and find new customers. Tony & crew were ecstatic to see these numbers and treated their team at Drive to an incredible bagel & lox breakfast as a token of their appreciation. With a brand new website on the way, it looks like clear sailing on π‘Šπ‘–π‘™π‘‘ π΄π‘™π‘Žπ‘ π‘˜π‘Ž π‘†π‘Žπ‘™π‘šπ‘œπ‘› & π‘†π‘’π‘Žπ‘“π‘œπ‘œπ‘‘β€™s horizon.

"If you’re not utilizing social media these days for your company’s an advertising and marketing, you’re missing a HUGE opportunity! It can be fairly daunting trying to figure out the different platforms, but Drive makes it easy! Drive Social Media has been an integral part in helping us navigate these sometimes murky waters. Smart, clever, and always willing to help, the Drive Social team is AMAZING. One of the best and most rewarding marketing decisions we’ve made!"

β€” Tony Wood & Heather Huffman, Owners

PRODUCTS USED

Drive Social Media Facebook Static Ads Product Icon

Static Ads

Drive Social Media Facebook Carousel Ads Product Icon

Carousel Ads

Drive Social Media Facebook Dynamic Creative Ads Product Icon

Dynamic Creative Ads

Lead Generation Ads

Lead Generation Ads

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