Wild Alaska Salmon & Seafood
The hunt for bluer oceans!
SUCCESS STORY
During the first business quarter of 2020, Wild Alaskan Salmon and Seafood became the shining example of how to utilize paid social media to increase sales at scale. During a time where the Coronavirus was ravaging the supply chains of grocery stores across the nation, consumers were running out of financially viable options to get high-quality salmon and seafood.
514K
Purchases
$182,626.55
Revenue
11.33X
Return On Ad Spend
7.55X
Return On Investment
THEIR STORY
The Best in Bristol Bay
Before 𝑊𝑖𝑙𝑑 𝐴𝑙𝑎𝑠𝑘𝑎 𝑆𝑎𝑙𝑚𝑜𝑛 & 𝑆𝑒𝑎𝑓𝑜𝑜𝑑 partnered with Drive Social Media, they were a small crew who prided themselves in being the last independent wild salmon operation in Bristol Bay, AK. After starting 𝑊𝑖𝑙𝑑 𝐴𝑙𝑎𝑠𝑘𝑎 𝑆𝑎𝑙𝑚𝑜𝑛 & 𝑆𝑒𝑎𝑓𝑜𝑜𝑑 the CEO, Tony Woods, differentiated his operation by handling not only the fishing but also the processing and delivery of his catches. By cutting out the middleman, Tony offers fish lovers around the United States with healthier, better-tasting wild-caught seafood at a great price!
THEIR GOAL
More Money, No Problems!
Tony & Heather came to drive with an already successful business, but their entrepreneurial instinct was telling them they were leaving money on the table. Wild Alaska Salmon and Seafood’s independent structure made them a potential industry disruptor. Other online seafood providers usually bought their fish from large corporations and relabeled them with their own branding. This sourcing strategy usually increased consumer costs and decreased the quality/availability of certain types of fish, specifically wild-caught salmon.
OUR SOLUTION
Focus on Value
At Drive Social Media, every client goes through a campaign progression through the stages: Crawl, Walk Run, and Fly. This process is designed to help any business figure out what delivers results in the Crawl phase. This process helps each client pace to 3x ROI within a year.
After the first round finished, Drive Social Media’s proprietary tracking software (referred to as Marketing Milk) helped identify carousel ads that seemed to be converting customers at a 100x return on ad spend as compared to the 10x return on ad spend that other single image ads brought.
For round two, the team at Drive built six ad campaigns around their Free Shipping Policy and a few other values. We utilized a healthy mix of carousels, images with graphic text, gifs, video ads, dynamic ads, and abandoned cart ads. Drive focused more on shorter, punchier copy to deliver the value as mentioned earlier.
OUR SUCCESS
What a Catch!
This revamped comprehensive campaign resulted in a total of 514 new purchases and $182,626.55 in revenue for the first business quarter of 2020. That represents an ROI of 7.55. Their previous campaign netted them 126 purchases and an ROI of 4.07. With this 85.05% increase in ROI, Drive Social Media was able to help 𝑊𝑖𝑙𝑑 𝐴𝑙𝑎𝑠𝑘𝑎 𝑆𝑎𝑙𝑚𝑜𝑛 & 𝑆𝑒𝑎𝑓𝑜𝑜𝑑 grow its business and find new customers. Tony & crew were ecstatic to see these numbers and treated their team at Drive to an incredible bagel & lox breakfast as a token of their appreciation. With a brand new website on the way, it looks like clear sailing on 𝑊𝑖𝑙𝑑 𝐴𝑙𝑎𝑠𝑘𝑎 𝑆𝑎𝑙𝑚𝑜𝑛 & 𝑆𝑒𝑎𝑓𝑜𝑜𝑑’s horizon.
"If you’re not utilizing social media these days for your company’s an advertising and marketing, you’re missing a HUGE opportunity! It can be fairly daunting trying to figure out the different platforms, but Drive makes it easy! Drive Social Media has been an integral part in helping us navigate these sometimes murky waters. Smart, clever, and always willing to help, the Drive Social team is AMAZING. One of the best and most rewarding marketing decisions we’ve made!"
— Tony Wood & Heather Huffman, Owners
PRODUCTS USED
Static Ads
Carousel Ads
Dynamic Creative Ads
Lead Generation Ads