An American Kitchen - Saint Louis Missouri
How does one communicate a warm, welcoming atmosphere, free of pretense, while still allowing the real star (the food!) to shine? This is the challenge we were faced with when working on the first round of J. McArthur’s graphic campaigns.
As South City’s top choice for creative, yet refined dishes, their graphic design had to hold it’s own – just as the food, the chef, and the J. McArthur’s name does every single day.
The resulting campaign was simple and clean, but with local ingredients shown as vibrant splashes of color. Crisp lines and fonts are strewn throughout, bringing a sense of calm and continuity to the entire campaign.