Aeries Resort

Elevating Adventure: Aeries Resort’s Strategic Leap with Drive Social Media

Aeries Resort and Grafton Zip Lines, nestled in Grafton, Illinois, and overseen by JD Lorton, Director of Operations, embarked on a transformative journey with Drive Social Media 13 months ago. With a diverse offering including 64 overnight accommodations, a restaurant and winery, banquet facilities for events and weddings, and the largest zipline in Illinois, Aeries sought to modernize its marketing approach and better quantify its advertising efforts.

Transitioning from Traditional to Digital

Initially relying on traditional advertising methods like radio and billboards, Aeries faced the common challenge of tracking the effectiveness and ROI of their advertising dollars. The decision to pivot to digital marketing was driven by the desire for greater transparency and efficiency in their marketing efforts. Upon partnering with Drive Social Media, Aeries not only shifted its strategy but also realized substantial savings, approximately $90,000, by moving away from less measurable advertising methods.

Social Media as the New Word of Mouth

The impact of transitioning to social media marketing was immediate and remarkable. Aeries witnessed an incredible response from both social media users and visitors, affirming the platform’s power as the modern word of mouth. This digital approach enabled Aeries to engage more dynamically with its audience, enhancing its visibility and interaction with potential visitors.

The Drive Team: A Partnership Built on Professionalism and Dedication

What stands out for Aeries in its collaboration with Drive is the professionalism, timeliness, and dedication of the Drive team. The comprehensive support provided by Drive allowed Aeries to convey a consistent and effective message across various digital platforms without diverting time and resources from their core operations. This seamless partnership has been crucial in elevating Aeries’ brand presence and customer interaction.

Enhanced Customer Interaction and Operational Efficiency

One of the significant advantages of partnering with Drive has been the improvement in customer interaction and operational efficiency. With Drive handling responses on social media platforms like Facebook and Instagram, Aeries can maintain a consistent message and engage more effectively with its audience. This enhanced digital presence has freed Aeries from the need to constantly field advertising inquiries, confidently relying on Drive to manage their social media strategy comprehensively.

A Confident Future with Drive Social Media

Aeries Resort and Grafton Zip Lines’ experience with Drive Social Media underscores the benefits of embracing a strategic digital marketing approach. By shifting from traditional advertising to a more interactive and measurable social media strategy, Aeries has not only amplified its brand but also established a more engaging and responsive relationship with its audience. With Drive Social Media at its side, Aeries confidently navigates the digital landscape, ensuring its adventures and offerings continue to attract and delight visitors for years to come.