The novelty of social media marketing has long worn off. Organic reach is in decline on all major platforms which means that businesses need to invest more in paid social media marketing if they want to remain visible.
But with the ever-changing landscape of social media, it can be difficult to keep up with the latest trends and best practices – let alone create effective paid campaigns that will reach your target audience. That’s where a dedicated social media marketing agency comes in.
The return on your investment (ROI) from hiring a social media marketing agency is often far greater than if you attempted to do it in-house. Here are 10 advantages of working with a social media marketing agency:
1. They Keep Up With the Latest Social Media Trends
We mentioned this before but it’s important to underscore this fact. Social media platforms are constantly changing. New platforms emerge, algorithms update daily and trends go and come. What works today might not work tomorrow. A dedicated social media marketing agency will keep up with the latest trends and make sure your campaigns are always relevant.
2. They Have a Team of Experts
When you hire a social media marketing agency, you’re not just getting one person – you’re getting a team of experts. This team will have a variety of skills and experience that you can tap into to create more effective campaigns. Skills you will get from a complete digital marketing agency include:
- Social media marketing strategy
- Graphic design
- Web design
- Copywriting
- SEO
- Photography and videography
3. They Save You Time
One of the biggest advantages of working with a social media marketing agency is that they will save you time. Creating and managing social media campaigns can be very time-consuming. When you work with an agency, you can free up your time so that you can focus on other aspects of your business.
4. They Help You Reach Your Target Audience
A good social media marketing agency will help you to reach your target audience through effective targeting. They will use a variety of methods to make sure your ads are seen by the right people, including:
- Demographic targeting
- Interest targeting
- Behavioral targeting
5. They Create High-Quality Content
Creating high-quality content is essential for any social media marketing campaign. A good agency will have a team of skilled writers and designers who can create content that is both informative and visually appealing.
6. They Help You to Measure Results
A social media marketing agency will help you to measure the results of your campaigns so that you can see what’s working and what isn’t. They will use a variety of tools and metrics, including:
- Social media analytics
- Google Analytics
- Web traffic reports
- Sales and conversions from paid ads
7. They Have Dedicated Equipment
Your agency will have the necessary software and hardware to perform all the tasks of content creation, social media marketing, and analytical reporting. This saves you from having to purchase these yourself and train new team members each time that becomes necessary.
8. They Bring Fresh Ideas
When you work with an agency, you’ll have access to a team of creatives who can bring new and fresh ideas to your campaigns. This is essential for keeping your campaigns relevant and engaging.
9. They Can Help You Avoid Costly Mistakes
There are many potential pitfalls in social media marketing. These can include not being consistent on social media, being too “salesy” and pushy with your content, and not engaging with your audience to make them feel like they’re an important part of the reason you’re on social media. A good agency will help you avoid these costly mistakes so that you can save money in the long run.
10. They Offer Flexible Services
Most social media marketing agencies offer a range of services that can be customized to meet your specific needs. This means that you can choose the level of support that you need and only pay for the services that you require. This may be more affordable than hiring an in-house social media manager full-time.
Paid vs Organic Social Media Marketing
A good social media marketing agency will bolster your organic marketing efforts with a paid social strategy. The fact is that likes, comments and shares simply aren’t enough to move the bottom line. These are vanity metrics that businesses now realize aren’t enough to justify the cost of spending time and effort to build brand awareness and convert leads on social.
Here are just a few reasons you will want your agency to focus on paid search and engagement on your digital marketing channels.
You Reach a Wider Audience
With paid social media marketing, you have the ability to reach a much wider audience than you would through organic means alone. This is because you’re not limited by your number of followers or by the reach of your content.
Paid social media marketing ads will be seen by a large number of people, many of whom may not have heard of your brand before.
You Can Target a Specific Audience
Paid social media marketing allows you to target a specific audience with laser precision. This is done by choosing your demographics, behaviors, and interests with your end goals in mind.
You Reach Your Audience Quickly
Another advantage of paid social media marketing is that you reach your target audience very quickly. In some cases, your ads are seen by your target audience within minutes of being posted.
You Can Boost Engagement Levels
When you use paid social media marketing, you can boost engagement levels by running contests and giveaways. People are more likely to take notice of and engage with content that they could win something from. The benefit of this is an increase in brand awareness, leads generated, and sales completed.
Choose a Dedicated Social Media Marketing Agency
At Drive Social Media, our mission is to give you a 3x return on your investment. We are the social media marketing agency to go with for businesses who want to take their social media to the next level.
We offer a suite of services including paid search, PPC advertising, video marketing, branding, and more. We use genuine data about your company and consumers to develop tailored paid social media efforts with the goal of generating sales.
Book a meeting with us and let us show you how to get your existing customers to keep coming back to your business for more with the power of dedicated social media campaigns.
