11 Tips for Building a High Converting Landing Page

Getting new leads to your landing page is hard enough, but converting them can sometimes seem impossible.

Did you know there are certain things you should be doing to help increase those conversions? For example, adding a video to your landing page can increase conversions by a massive 86 percent!

Even though every landing page should be unique, certain similarities are being noticed by some of the best in the industry. Keep reading to discover the top 11 tips for building a high converting landing page.

1. First Impressions Are Everything

This can not be stressed enough. It is true, potential clients will take a quick look at your landing page, and if they are not impressed, they will go elsewhere. According to Akamai research, even a 100-millisecond delay in loading time for your website can result in 7 percent fewer conversions.

If there is a 2-second delay, you could potentially increase your bounce rate by 103 percent.

It’s essential to keep in mind consumers nowadays want it now, and they don’t want to wait. Make sure your site is optimized and running correctly. This should be done regularly.

2. Draw Them In

To avoid visitors bouncing to another site, you should be using compelling headers and sub-headers to draw visitors in and get them to convert.

When it comes to headers, you want to be short, clear, and concise on the message you are trying to portray. Try to keep it connected to the rest of the content on the page and tie it all together, so the consumer knows precisely what they are there for.

You want to make it as easy as possible for the consumer to buy your product or service.

A product landing page template can potentially help place headings and subheadings in the right positions to increase conversions.

3. Use Visuals

As previously mentioned adding videos to your landing page is a great idea. It will help connect visitors to the information you are trying to promote to them.

In fact, 90 percent of users say that product videos helped them I’m the decision process.

Pictures are also outstanding when it comes to landing page conversions. Some of the best landing pages consist of one very high definition photo that draws users in, such as Shutterstock.

4. Give Them A Taste

Now that you have them drawn in with images and compelling headlines, its time to give them a taste of what you are about.

Here is where you will give a short introduction of who you are and what you have to offer them. Remember, this a critical step in increasing conversions. You should be connecting the content you are writing with the theme of the page as well.

For example, connecting pictures with compelling headlines is a great way to engage users and get their attention.

Make sure you are clear with what you are trying to sell them. If potential customers get confused and don’t know what you are promoting, they will feel like its a scam and go elsewhere.

5. Invoke Emotions

Certain words and phrases will resonate with individuals more than others. The content that will be the most successful will be content that the user can feel.

Many customers will go with their instincts when purchasing a product or service. If you can connect emotionally invoking words with the product you are selling, you will have a tremendous chance of converting.

Researchers from the University of Oxford have concluded, “The evolved purpose and function of emotions was to cause people to act in particular ways.”

6. Give Them An Alternative

Think of this as a sort of challenge to the consumer. Sometimes letting the user know how they will benefit from using your product or service is not enough.

In this case, let them know how they are missing out by not using your product or service.

7. Accessible Contact Information

This is a straightforward step that is often overlooked.

Make sure your contact information is easy to find so users can quickly contact you with any questions and concerns they may have.

Some websites utilize chatbot technology, which is a smart idea if your product or service is not natural to explain. This way, users will have an easy way to contact you right then on the spot.

8. Give Them A Reason

Giving the customer a reason to go with your product or service over the competitors should be at the forefront of your mind while building your landing page.

This should be reasonably easy to do as long as you believe your product is the best.

Giving consumers a guarantee is also an often-used strategy when it comes to increasing conversions. Think of Geico, whose famous slogan is “15 minutes can save 15% or more on car insurance.”

Giving them a reason to click on your promotion is a great way to increase conversions significantly.

9. Call To Action

An impressive landing page will always have an effective call to action. When developing your call to action, it is essential to make sure it is placed somewhere that is visually appealing and accessible. You want to make sure consumers won’t have to dig to find it.

Your call to action should be big and should also stand out so consumers can easily utilize it.

10. Make It Unique

Your landing page should be unique to you and your business. You should be engaging users with creativity and innovation, but keep in mind the content should still connect with your business.

Try utilizing a color scheme or maybe include photos that relate to your business that others would be able to connect to.

11. Hire A Web Developer

If you are not sure how to write a landing page, it may be best to leave it to the professionals.

A professional web developer can help you design a landing page that is engaging and fits your business needs.

With professional web development, you will get added benefits like:

• Search engine optimization
• Fast load times
• Mobile responsiveness
• And so much more

Web developers can help get your landing page up and running and working for you.

Need Help Creating A High Converting Landing Page

These are some of the best tips for creating a high converting landing page. Remember to keep it simple but also make sure consumers know what you are selling.

If you need help creating a landing page, contact us today, and we can help design the website you have always wanted.