Most people use social networking sites for free, so they do not realize what big industries they are. In the United States alone, social networking sites bring in more than $62 billion every single year!

A lot of this money comes in through paid ads. Many people are trying to figure out how they can get as much exposure as possible for the content they publish on social media sites. Paid ads are one of the most effective ways to increase your audience on social media.

At the same time, Facebook algorithms decide what contact gets the most views. Is there anything you can do to make the algorithm rank your contact more highly on people’s news feeds and notifications?

Read on to learn all about Facebook algorithms and how you can make your content rank as highly as possible!

The Importance of Facebook for Businesses

The most popular social media websites in the world are Facebook, Instagram, and Twitter. However, when you look at the numbers, people use Facebook more than any other social media site.

On top of that, people are more likely to follow brands on Facebook than they are on any other kind of social media.

That makes Facebook an essential market for any business owner. If you are not on Facebook, then you were letting a lot of potential lead acquisition go untapped.

On top of that, if you are only on Facebook casually and not working with the algorithm, then you are also not making the most of Facebook. Learning to use Facebook can take a little bit of time, but a few simple tips can give you huge returns on your investment!

How to Time Your Facebook Marketing Content

One of the things that Facebook looks at in order to rank posts more highly on people’s feeds is the timing of content publication. Depending on what time of day and week you publish a piece of content, it will be ranked higher or lower.

For example, people get a lot more engagement on Facebook when they post between the hours of 9 AM and 1 PM. On top of that, it is best to avoid publishing content on the weekends. So many people publish content on the weekends that competition is extremely tough.

Use Video in Your Facebook Marketing Strategy

Facebook also treats different kinds of content differently. Videos get a much better ranking than do pictures or pure text content.

When you think about it, this makes a lot of sense. Video is the form of media that most closely approximates real life. People respond a lot more to video than they do anything else.

The whole point of the Facebook algorithm is to increase user engagement. So it makes sense that they would give higher priority to the kind of content that people are more likely to engage with.

Be Careful How You Use Links

The Facebook algorithm is constantly changing. One of the biggest things that drives updates to the algorithm is the behaviors of artificial marketing and scam and spam techniques. The more you act like people who are just trying to hack the algorithm to spam things, the more likely the algorithm is to catch you and demote your content.

One of the main things that Facebook noticed that people were doing was that they were dropping links all over the place without truly interacting with people.

The new Facebook algorithm will give you a heavy penalty if you spread too many links around without properly engaging with people first

When you create a piece of content, don’t just fill the comments with your link. Instead, go back-and-forth with people as much as possible. Try to create real interactions and create value for people before adding a link.

Get as Much Support in the Beginning as Possible

Facebook will show your contact to a few people at first and see how they react. If a lot of people engage with your post, then it is likely to be shown to a lot more people. In contrast, if people see your content and ignore it, then Facebook will quickly move it out of people’s newsfeed.

In order to get your content as high as possible, you want as much engagement as early on as possible.

One of the best ways to do that is to have anybody in your circles engage with your content at the beginning. This can be friends, acquaintances, employees, and brand advocates.

Let everybody know when an especially important piece of contact is going out and invite them to engage with it. You might be surprised how many other people end up seeing your post when the first few engagements have been so positive.

Use Photos and Tags the Right Way

The Facebook algorithm does not like it when you send people away from the Facebook website. They want to increase engagement on their website as much as possible.

That means that if you post links that lead away from Facebook, Facebook will not show them to very many people. Instead, you want to focus on photos and tags.

Facebook wants people to use their tagging system as much as possible. If you tag people and groups on your photos, then Facebook will be more likely to show your content to people.

How to Advertise On Facebook

Some people try boosting their posts to get a few extra views. The problem is that boosting is extremely inefficient. If you are going to pay for social media engagement, then you should skip posting and move on to paid ads instead.

The right paid Facebook ads can be extremely effective and grow your audience by a lot.

Understand Everything You Need to About Facebook Algorithms

We hope that you were able to take away something useful from this brief article on Facebook algorithms and what business owners need to know about them. Although it can take some time to learn how to properly navigate the world of social media, doing so is an investment in the future growth of your company.

To learn more about how Facebook algorithms work or how you can improve the marketing of your business, feel free to reach out and get in touch with us here at any time!