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Dive into the heart of what truly draws visitors to Disney parks with Duncan Wardle in this insightful short from his presentation at Drive Social Media. Wardle shares a thought experiment: if you ask people why they visit Disney, the immediate answer might be “for the new attractions.” However, delving deeper into their motivations reveals a different story, one not of novelty but of nostalgia and personal memories. By adopting a childlike curiosity, Wardle uncovers that the real draw for many is not the spending upwards of $250 million for data, but the classic experiences like “It’s a Small World,” cherished for the memories they evoke of family moments and traditions passed down through generations. This revelation points to the power of nostalgia and personal connection over big-budget investments, offering a valuable lesson in looking beyond the surface data to find the true essence of consumer desires. This short clip is a masterclass in uncovering the emotional core of customer preferences and the profound impact of storytelling in creating lasting memories.

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