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Hopskeller Branding

Hopskeller Case Study Header

Building a Brand from the Suds Up

Hopskeller Let's Build Together
Hopskeller Beer Fact
Hopskeller Coming to Waterloo

Challenge

 

Help find and support a consistent and expressive brand voice for a business that existed only as an idea.

 

Matt Schweizer, the owner of Hopskeller Brewery, knew he was onto something special when local civil & business leaders in Waterloo, Illinois actually requested that he make his homebrews the basis of a new brewery. His passion was apparent and his beer was a hit, but there was a huge hurdle in his way: How how do you get people to know about a brewery…that doesn’t even exist yet?

Solution

  • Maintain consistent branding through social.
  • Target users with an interest in craft beer within client’s buying zone.
  • Recruit client’s fans as brand advocates and vocal brand builders.
  • Build informational, on-brand landing pages to supplement the existing basic website.
  • Create on-brand Facebook ads, optimized for audience impressions to spread word quickly and efficiently.
  • Create on-brand Facebook ads, optimized for audience engagement, to generate organic brand-centric conversations.
  • Promote client’s Kickstarter campaign.

Results

$21,832

Kickstarter Results

Total $ raised during the Kickstarter campaign.

454

Email Addresses

Total number of email addresses acquired during first 90 day campaign

156

Facebook Fans

The total number of new Facebook fans acquired during first 90 day campaign

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