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Lombardo’s Social Media Strategy

Lombardo's CaseStudy Header

Keeping Potential Customers In Your Sales Funnel

Lombardo's CaseStudy Slide 1
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Challenge

  1. How do you turn an upscale restaurant into a pre-Blues game ritual for Blues fans?
  2. How do you push potential customers from lookers to buyers?

Solution

Install a Facebook Retargeting Pixel on the Lombardo’s website to create a custom audience of people researching the brand. The client can now stay top-of-mind with this highly-qualified audience on Facebook with enticing and informative social ads.

Results

We were able to take website visitors who were on the verge of leaving the sales funnel and turn them into actual customers for Lombardo’s. See the review left by a customer below.

My wife and I were given Blues tickets for Christmas and we wanted to make a date night out of the experience. I wanted to take her somewhere nicer for dinner before the game and Lombardo's happens to be a St. Louis tradition located within easy walking distance of the arena. My wife is originally from Boston and we live in Virginia now, so I was excited at the prospect of taking her to the place that?s reported to have the best toasted ravs in town and showcase St. Louis a little.

 

My initial scouting of it online had me concerned that maybe it was a little too nice for a pre-game meal, as at first it appeared that we might be a little under-dressed in jeans and hockey jerseys. But fear not. I saw them advertising on Facebook that it's a great place to go before a Blues game and invited people to make it a pre-game tradition. That made it an easy decision and we stopped in before the game and had one of the best Italian dinners either of us have ever had (and their toasted ravs really are the best in town). Great service in a cool, historic building and they provide free parking for the game, a nice bonus. As it got closer to game time, the place filled up with quite a few Blues fans.

 

So if you're wanting a meal before a Blues game or a concert at Scottrade, but want something nicer than your typical sports bar food, look no farther than Lombardo's

As you can see, connecting the dots for your potential customers is key to creating actual sales.

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