Do Instagram Ads Work? Your Guide to Paid Social Media

About 85% of consumers use the internet to find local businesses. With pay-per-click (PPC) advertising through Instagram for business, you can reach those customers. In fact, paid advertising returns $2 for every $1 spent.

That’s a 200% ROI rate!

Meanwhile, traffic through PPC ads generates 50% more conversions than organic ads.

Do Instagram ads work, though? What are the benefits of using paid social media advertising?

Read on to find out!

Precise Targeting

Traditional ads can reach almost any consumer, despite the fact that not everyone needs or wants your offerings. As a result, you could waste valuable time and money trying to appeal to a broad audience.

Instagram advertising allows you to specify who you want to reach. You can specify targeting parameters such as:

  • Age
  • Gender
  • Household income
  • Marital status
  • Location

Then, you can segment buyer personas into distinct campaigns to create personalized ads.

Personalization could help you connect with consumers on an emotional level. You can appeal to their distinct needs to draw them to your brand. Understanding what your customers want and need could help you generate more leads and sales. 

In fact, personalizing your ad campaigns could help you generate eight times the return on your budget. 

Instagram marketing, on the other hand, doesn’t always ensure you reach your target audience. You could waste time with organic posts. If your posts never appear in front of your ideal customers, you could miss an opportunity to generate leads.

Advertising on Instagram will ensure you appear in front of the right consumers at the right time.

You can even make adjustments to your targeting parameters as you see fit. If your targeting is too narrow, you might not reach a large enough audience. If it’s too broad, you might not appeal to the right group.

Working with an experienced digital advertising agency will ensure you reach your target audience with personalized ads.  

Advertise Immediately

It can take months before print ads, magazine ads, or billboards are ready for release. During that time, you’re missing opportunities to reach your audience. Instead of wasting valuable time and money, consider paid social media marketing.

An experienced advertising team can create your campaigns, design your ads, and publish them without delay. The sooner you start advertising, the sooner you’ll start generating leads.

Paid social media advertising allows you to release ads based on your schedule. If your needs change, you can always pause the campaign.

Having the ability to advertise immediately can benefit your business long-term. For example, you might release ads to announce limited-time offers. You can leverage the fear of missing out to generate more leads and sales, too.

As a result, you’ll never miss an opportunity to reach new customers online. 

Support SEO Efforts

Search engine optimization (SEO) can help your website rank higher on Google search engine result pages. Higher rankings can help you generate brand awareness, leads, sales, and web traffic. Not many people realize that paid social media can also benefit their SEO efforts.

Google will recognize you’re starting to generate more website traffic through paid social media marketing. As a result, it could decide to boost your organic rankings.

Then, you can experience the benefits of SEO and PPC to help your business grow.  

Boost Brand Awareness

Consumers won’t choose your brand among others if they don’t realize your business exists. With Instagram for business advertising, you can stand out from the crowd.

Each time a consumer sees your brand, brand awareness will grow. Your eye-catching visual ads will start to linger in their minds. With repeat exposure, brand awareness will turn into brand recognition.

Then, you can start remaining top-of-mind with potential customers.

The next time a customer needs your product or services, they might recall your paid Instagram ads. Then, they might decide to visit your website directly to make a purchase. 

Generate Website Traffic

When someone clicks on one of your paid social media ads, they can either reach your Instagram profile or website. Generating more website traffic will help boost your organic search engine rankings. Meanwhile, you can help consumers learn more about your brand or offerings. 

As consumers learn more about your business, they might feel more comfortable with your brand.

You can showcase the unique value you’re offering to appeal to consumers. Then, you’ll have an easier time generating leads and sales.

Paid social media ads could help you generate twice as many website visitors as SEO, too. In fact, 65% of consumers click on PPC ads. Each click is a potential sale. 

If you want to reach more customers online, consider advertising instead of marketing on Instagram this year. 

Gain Leads and Sales

Once you begin generating more web traffic through paid social media marketing, you’ll have the chance to generate leads.

You can create eye-catching, engaging ads to appear on the consumer’s Instagram feed. Since these ads blend in with organic posts, it would interrupt the consumer’s online experience. Instead, you can naturally draw them to your brand.

You can also appear in front of consumers who are likely to want your offerings. As a result, you could have an easier time generating a lead or sale.

You can even use remarketing ads to appear in front of consumers who visited your website in the past. Remarketing ads will give you a second chance with a customer. Instead of abandoned carts, you can boost sales and your ROI this year. 

Make Immediate Changes

Once a print ad is distributed, you can’t take it back to make edits. With paid social media ads, you’re in complete control.

You can adjust the ad language, imagery, budget, and other settings as you see fit. Having the ability to make changes can boost your ROI. You can analyze the data you’re generating to make informed decisions, too. 

Do Instagram Ads Work?: Start Advertising to Reap the Benefits Today

To recap, do Instagram ads work? Yes! Paid social media advertising can help you reach more customers than ever before.

You can generate brand awareness, sales, and web traffic to give your business the boost it needs. 

Eager to get started? Let us help grow your business!

Contact our team today to learn more.