Did you know that in one study, more than 1 in 3 businesses said that Facebook was the paid ad platform where they saw the highest ROI? If you’re running a vacation rental business, you’re going to want to use paid ads to see the same kinds of results.
While there are many ways to increase your bookings, from optimizing your listing to offering discounts, one strategy that can be extremely effective is running paid social media ads.
By targeting potential guests with highly-targeted ads on platforms like Facebook and Instagram, you can significantly increase the visibility of your rental and encourage more people to book a stay.
When done correctly, paid ads can help you reach a wider audience and put your listing in front of people who might not have otherwise found it. Here’s why and how paid social media ads can help you boost your vacation rental profits.
Are Social Media Ads Worth It?
Yes, paid advertising campaigns should be used in order to reach potential customers on social media platforms. The organic reach of posts has diminished significantly in recent years, making it more difficult for businesses to reach their target audiences without investing in paid ads.
However, that’s not a bad thing!
Paid ads allow businesses to target their audience with laser precision, increasing the chances that they will reach only their intended customers.
Additionally, paid ads on social media platforms provide businesses with an immediate way to boost their visibility and significantly grow their reach.
So, yes, social media marketing is not only worth it but it’s necessary these days. In a world where organic reach is increasingly difficult to come by, investing in paid social media marketing is essential for any business that wants to succeed.
The Benefits of Paid Social Ads
By paying to place your ad in front of potential guests who live near your rental property or investment property, you can significantly increase the reach and visibility of your business. This leads to increased cash flow!
Aside from the monetary benefits of growing your rental business, here are some of the reasons why we suggest paid social ads for a property manager of a vacation rental or even for those with a rental property.
Reach a Targeted Audience
Paid social ads are a powerful way to reach a targeted audience with your content. By targeting users based on interests, demographics, and even behavior, you can ensure that your ad reaches the people most likely to be interested in your vacation rental.
As an example, let’s say you own a vacation rental in Anaheim. You might target people who have an interest in domestic travel, Airbnb, and Disneyland. While you’re not specifically telling the social media platform to “show this ad to people who will travel to Anaheim,” you can get pretty close!
Create Retargeting Campaigns
Paid social ads provide businesses with valuable data that can be used to track results and optimize future campaigns. This means that you can gain access to data about people who have already clicked on your ad or interacted with it in some way.
You’ve likely seen this before. For example, you may have noticed that after you visit a certain website, you start seeing ads for that site on other websites you visit. That’s retargeting in action.
Retargeting can be an effective way to keep your brand top-of-mind with potential customers and increase the likelihood of them booking a stay at your rental property.
Boost Your Investment Property Visibility
While the goal is always to increase cash flow via bookings, you’re also able to simply boost your visibility by placing paid social ads.
For example, you can target ads to people who live in a certain area, who have indicated an interest in rental properties, and who fit your desired guest profile.
This means that you’re even able to target certain income levels of people who can afford your property. While they might not be interested in a stay right now, they might save the post for later to book a future date.
Paid Ads Provide You With Data
As mentioned above, paid social ads also allow you to track how many people see your ad, click on it, and take action as a result. This information can be extremely valuable as you fine-tune your marketing strategy for your vacation rental.
For example, maybe you see that people click on a certain color ad. You might continue to use that ad in other areas of your online marketing efforts.
You can also see how different audiences respond to different types of ads. For example, you may find that your ads perform better with certain age groups or genders. Use this data to fine-tune your marketing strategy and ensure that you’re getting the most out of your efforts.
Paid Ads Are Affordable
Paid social media advertising is effective. But it’s also an affordable way to reach out to potential customers. In fact, Instagram ads are super cheap. The average cost per click is currently $0.40-$0.70. For Facebook ads, you can expect even cheaper prices.
However, paid ads are also affordable because you’re able to show them to only people who fall into your target audience.
Unlike dated print ads or TV ads of the past that got shown to anybody and everybody, paid social ads are more specific. This means that if your vacation rental caters to women traveling for bachelorette parties then you’re able to target that audience exactly.
Because you’re not wasting money on showing the ads to people who won’t convert, they tend to generate more leads and conversions than organic posts, making them a valuable tool for any business.
Work With the Right Social Media Marketing Agency
If you’re looking for help with your vacation rental social media marketing then we’d love to hear from you.
Our team has a wealth of experience and knowledge in the area of paid social media ads and can help grow your business using the latest techniques and trends.
Contact us today to find out more about our social media marketing services or to book your strategy call to start the process of improving your online presence and bookings.
