Two iconic names, one incredible collaboration. The St. Louis Blues and Lululemon came together to create local apparel with national clout.

Our Creative Approach

We set out to showcase the St. Louis Blues and Lululemon’s joint 2019 apparel line through striking-yet-clean-and-simple imagery. Our goal was to capture the local interest in the Blues with Lululemon’s national appeal. We used a combination of both St. Louis-based influencers and locations, as well as highlighting the Blues best-known players and using location-agnostic images to achieve this balance.

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