Faster Fitness: Video
Faster Fitness is STL’s premier personal training gym. Dedication to helping members lose proper weight (fat v. muscle), to preventing injuries and to improving overall wellbeing sets them far above their competitors, as THE local experts. Faster Fitness’s credibility was evident; all they needed was a way to communicate that to their target demographic. Drive’s approach was simple: Create a series of short, striking, informational videos (one tailored to men, one tailored to women and one co-ed version – shown here) that demonstrate this professionalism and hands-on approach to helping members achieve their fitness goals.