PW Pizza: Social Media Marketing
PW Pizza, a long-standing DSM partner, has a fun, creative take on food and drink – a brand attribute we are always excited to convey through their social marketing campaigns. The diverse menu at PW leaves us with a lot of dishes to market, but none are as universally loved and immediately recognizable as the pizza. Placing pizzas in unrealistic positions in realistic scenarios makes for thumb-stopping content, and once pizza is in sight, we all know it’s just a matter of time before the cravings start. Luckily for users a link to lunch and dinner is directly under their thumb.