The average landing page conversion across every industry is around 2 percent.
If you find that your business isn’t converting customers at that rate but rather a much lower rate, you should consider new conversion rate strategies. You should consider targeted marketing strategies that help you elevate your business.
If you want to convert leads, you have to know who you are targeting and what kind of problems they have. This helps you offer more specific solutions that your target market actually wants.
What are some of these solutions? Here’s a guide that shows the solutions or strategies that help you convert your leads into lifelong paying customers.
Create a Lead Magnet
Improving the lead conversion rate is about building trust from the onset of the customer relationship.
The best way to build trust is to represent your business as authentic. You want to show your customers what you can offer them for free that builds their faith in your business.
One of the best ways is through a lead magnet. If your target market has problems, you can create a lead magnet, which can be a short guide, on how your market can overcome problems.
When you advertise your lead magnet on social media, it entices consumers to take action and become a lead by having them give you their email.
Building trust with a lead magnet can ultimately help you improve your conversion rate because you are showing why your business is trustworthy.
Communicate More Via Email
Another way to improve your lead conversion strategy is to have more email marketing strategies. You should be communicating with your email list weekly.
Consider sending emails that tell stories about your business. Tell stories about your customers and who you helped them overcome a problem. Stories are a powerful way to convey emotion.
You are also building trust through email marketing, which can help your business convert more leads.
Email is also about understanding your target market. You are understanding what some of them have already bought. You are trying to figure out their needs and what information can be most relevant to them.
Segmentation of your target market can help you figure out their needs. Segmentation is when you divide your target market on your email list based on what they’ve clicked on, what they’ve purchased, or how long they’ve been on the email list.
Segmentation is a way of properly understanding the behavior of your target market and anticipating what kind of action they will be taking.
When you send out email promotions and stories about your business to the list, you should consider sending them out to part of your email list. You want to send out emails to people who are most likely going to make purchases.
Retarget Through Paid Ads
One of the best ways to convert more leads is with paid ads. This means you are using paid social media ads to target customers.
But more importantly, you are using paid ads to retarget consumers who have expressed interest in your business.
If you already had paid social ads and didn’t get that many conversions, you should consider retargeting consumers who clicked or viewed your ads. When you resend ads to people who may have clicked or viewed your ads, you are reigniting their interest in your brand.
You are showing them different ways you can help them by expressing it differently with different paid ads. This helps you improve your conversion rate because you are showing new information to your target market.
Retargeting also helps because you are continuing to nurture a cold audience who may not be familiar with your business. You are showing them what you can offer in your business.
Rank Higher on Google
Another way to produce a higher conversion rate is through SEO. When your content is relevant to your market and you are producing high-quality content, it helps you build more traffic.
Google will rank your website higher when you have quality content. This is why you should consider optimizing your website and your blog so it has the proper keywords and information to rank higher on Google.
What’s the ROI of Paid Social Media Marketing?
If you want to know what the ROI or return of investment is of social media marketing, it’s profit divided by investment x 100. This gives you an idea of what you are making when it comes to paid social media ads.
This is why you should consider hiring a social media expert because they know the ins and outs of social media. They know how to target and retarget audiences, so you have a higher return on investment.
You don’t want to fiddle with social media ads trying to figure it out on your own while wasting money away. Hiring an expert helps you avoid this confusion. It helps you assess what you need to do with your lead conversion strategy to optimize revenue.
Now You Know How to Convert Leads at a Higher Rate
If you want to convert leads at a higher rate, you have to think of new ways to entice your target market. You have to consider the ways your consumers can trust you. This is why it’s critical that you have quality information presented to your market.
With this guide, you can be on your way to building more leads and converting more at a higher rate. But this most important thing to remember is that it’s about building a foundational relationship with your customers.
If you have questions about improving your conversion rate, you can contact us here.
