McKelvey Homes

Revitalizing Tradition: McKelvey Homes’ Digital Transformation with Drive Social Media

McKelvey Homes, a century-old homebuilding company, embarked on a transformative journey with Drive Social Media to modernize its marketing strategy and embrace the digital age. This partnership has not only redefined McKelvey Homes’ approach to advertising but has also led to substantial sales success, demonstrating the power of digital marketing in the real estate industry.

Embracing Digital Marketing for Exceptional Sales Results

With Drive’s expertise, McKelvey Homes has achieved remarkable sales milestones, selling 55 homes and generating over $33.5 million in sales. This success highlights the effectiveness of transitioning from traditional, blanket advertising methods to a more strategic, data-driven digital marketing approach.

Leveraging Real-Time Data for Strategic Decisions

One of the key advantages of working with Drive is the access to real-time analytical information regarding web traffic, ad spend, and home sales. The introduction of Marketing Milk, Drive’s analytics platform, has provided McKelvey Homes with unprecedented transparency and insight, enabling quick and informed decision-making that directly impacts sales performance.

From Blanket Advertising to Targeted Strategies

Prior to partnering with Drive, McKelvey Homes’ advertising efforts were less focused, relying on print ads without a clear understanding of their impact on potential buyers. The collaboration with Drive has brought about a significant shift towards targeted advertising, allowing for a deeper understanding of buyer behavior and the home purchasing process. This shift has enabled McKelvey Homes to more effectively reach and engage with their target audience.

Creating Authentic Brand Messages

Drive’s ability to grasp McKelvey Homes’ brand identity and craft messages that truly reflect their values and ethos has been particularly impactful. This deep understanding of the brand has allowed Drive to function as an extension of the McKelvey team, ensuring that marketing efforts are not only effective but also authentic to the company’s long-standing reputation.

Building a Future Together

The partnership between McKelvey Homes and Drive Social Media stands as a testament to the potential of digital marketing to breathe new life into traditional businesses. Thanks to Drive’s innovative strategies and tools like Marketing Milk, McKelvey Homes is well-equipped to continue serving families in the St. Charles and St. Louis areas, helping them to find their dream homes. This collaboration not only signifies a successful transition into digital marketing for McKelvey Homes but also sets the stage for future growth and success in the ever-evolving real estate market.