Having a boring or uncustomized 404 page is an easy way to lose visitors and keep your SEO from improving. In fact, having a poorly designed 404 page may result in a higher bounce rate on your website. If you want to better your online marketing, it is vital that you have a well-designed 404 page.
Are you looking for 404-page ideas that will help you increase traffic and increase the conversions on your website? Check out this article to understand the importance of a well-designed 404 page for your website.
Keeps Users On Your Site
One of the biggest benefits of having a custom 404 page is that it keeps users on your site. If they see a generic 404 page with no other information and no way to find other information on your website, they will likely leave your site and not come back.
When you have a creative 404 page, you not only keep visitors on your site for longer, but you also increase the likelihood that the user will check out more products or pages on your site. This means that you are more likely to increase conversions while you are increasing website traffic.
Improves SEO
Because a great SEO page keeps users on your website, there are many ways that it can improve your search engine optimization. First and foremost, it increases the average amount of time that users spend on your website.
This shows Google that your site provides valuable content and that people want to learn more about what you have to offer. If people spend a lot of time on your website, it will help you rank better in the search results. Having users spend more time on your site also helps lower the bounce rate, which is also great for SEO.
When a user enters your website and immediately leaves it without visiting another page, it increases the bounce rate. It shows Google that it is difficult to find relevant answers on this page of content and may lower your rankings. Having a 404 page that leads users to other pages of your site, it keeps users from bouncing.
Finally, a good 404 page makes it more likely that your users will check out more content on your page. Not only does this increase the time users spend on your site, but it can also increase conversions and even sales on your site.
Shows the Tone of Your Brand
Many companies have creative or humorous 404 pages that are unique to their company. For example, 404 errors on Amazon show pictures of their employee’s dogs with an option to go to the Amazon home page or continue searching. This helps you feel more connected to the brand and shows that they are real people too.
It also shows that the brand cares about its customer experience. Rather than having a premade error page show up, they created something unique that will help users find additional content.
Companies can really let their personality and tone show through a unique 404 page that helps them engage with their customers!
Makes It Less Frustrating
Everyone gets frustrated when they encounter a 404 page. When you are looking for a specific piece of content or answers to a question, a 404 error simply delays you finding an answer to your questions.
When visitors to your website get annoyed with your content, they will be less likely to return. Even if you have a 404 page that offers no other information but it uses humor to relate to your users, they will not be so quick to frustration.
It is easy to make this experience less frustrating when you create a custom 404 page!
Tips For a Great 404 Page
There are a few ways that you can make a custom 404 page that will boost your SEO and improve the user experience on your website. First and foremost, you want your 404 pages to funnel users to another part of your website. Whether these are other popular products or related content, it will keep your bounce rate low and can increase your conversions and website traffic.
Next, you want to allow users to search for what they need on your website. Many sites offer a search box that will allow website visitors to search for the content on the rest of the site. Others offer categories and other popular topics that your users may want to browse through.
Finally, you want to make sure your 404 page leaves a good impression on your users! You can do this through humor, creativity, or anything else. Simply find a way to connect with your users and show them what your brand is like.
Learn More About SEO and Social Media Marketing Today
When you are building a website, you want each aspect that you create to provide a return on your investment. This includes your 404 pages! Finding ways to keep your customers on your website after they encounter a 404 error is a great way that you can boost sales, increase website traffic, and engage with your online users.
By finding a reliable marketing company to help, you can create a unique 404 page for your company and find better ways to interact with your users.
Do you want to see why you should fire your current social media experts and turn to the pros at Drive Social Media? Contact our team today to book a meeting and to see how we can help your brand grow with paid posts to boost your ROI.
