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Erika Ayers, CEO of Barstool Sports, addresses an often overlooked aspect of career development during her talk at Drive Social Media. Erika delves into the importance of aligning personal goals with your company’s vision and the critical role of mutual support in this equation. She candidly discusses the potential disconnects one might face, such as lack of raises or bonuses, or even direct criticism from a boss. Erika emphasizes the importance of challenging these setbacks by asking for specific feedback and examples. She points out the common issue of passive management and the lack of effective communication skills among many leaders. Highlighting the necessity for a manager who inspires, teaches, and pushes their team, Erika advises viewers on the importance of assertiveness in seeking out or demanding a manager who truly contributes to their growth.

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