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In this YouTube short, Josh Sample, CEO of Drive Social Media, emphasizes the crucial role of transparency and honesty in customer relations. He discusses the responsibility businesses have to communicate openly with their customers, regardless of internal challenges that may make such transparency difficult. Sample highlights that personal and organizational shortcomings in honest communication should not negatively impact the customer experience. Instead, he urges individuals to confront and overcome these internal barriers, suggesting strategies such as seeking new leadership, role-playing, and practice to improve communication skills. This video serves as a powerful reminder for business leaders and team members alike to prioritize ethical behavior and clear communication in their professional interactions to maintain trust and integrity with their customers.

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