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In this YouTube short, Josh Sample, CEO of Drive Social Media, discusses effective strategies for re-engaging lost customers and the importance of understanding customer behavior patterns. He emphasizes the necessity of knowing the average purchase frequency to identify when a customer should be considered lost—for instance, a restaurant with customers who typically dine every six months. Sample outlines a clear plan for re-engagement, including targeted promotions and monitoring the success of these efforts to reintegrate customers back into the sales cycle. This approach highlights the significance of not only focusing on new customer acquisition but also on retaining and winning back those who have drifted away. This video is invaluable for business owners and marketers looking for actionable strategies to increase customer retention and maximize the return on their marketing investments.

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