Drive Social Media CEO: Friction Gets Results

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In this YouTube short, Josh Sample, CEO of Drive Social Media, delves into the dynamic and sometimes contentious nature of creative teamwork. He advocates for a workplace where stepping on toes and sparking friction is not only expected but encouraged as a catalyst for innovation. Sample explains that the best work often emerges from the clash of differing ideas, where team members are pushed to blend various perspectives into a cohesive and effective output. He emphasizes the importance of embracing discomfort and conflict in the creative process, suggesting that these elements are essential for refining ideas and producing outstanding results. This video is a must-watch for teams looking to enhance their collaborative efforts and creativity.

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