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In this YouTube short, Josh Sample, CEO of Drive Social Media, addresses a common objection in sales: “I need time to think about it.” Sample points out that when potential customers say they need more time, it often indicates that the salesperson did not ask enough questions or effectively engage the customer during the initial interaction. He emphasizes the importance of making customers envision themselves using the product or service to foster a sense of ownership and urgency. Sample argues that allowing customers too much time to think without further interaction can jeopardize the sale, as “time kills all deals.” This clip is a valuable resource for sales professionals looking to refine their techniques to prevent delays in the decision-making process and close deals more efficiently.

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