Drive Social Media Review: Promotions are a business MUST!

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In this YouTube short, Josh Sample, CEO of Drive Social Media, challenges the notion held by some business owners that promotions and specials are unnecessary. He argues that avoiding these marketing strategies can signify a lack of understanding about the dynamics of consumer behavior and market competition. Sample points out that even highly successful companies like Apple engage in promotions, such as offering discounts or giveaways during key sales periods like back-to-school season. He uses this example to underline that if a giant like Apple sees the need to incentivize customers, then smaller businesses must consider doing the same or even more to attract and retain customers. This video provides a straightforward perspective on the importance of promotions in driving sales and enhancing customer engagement, urging business owners to reconsider their marketing strategies.

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