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In this informative YouTube short, Josh Sample, CEO of Drive Social Media, clarifies a common misconception about lead generation and the role of data acquisition in marketing funnels. He explains that the Data Act is geared towards nurturing potential customers at the top of the funnel rather than immediate lead conversion, which is typically associated with the middle to bottom stages. Sample emphasizes the strategic targeting of the ad campaign towards individuals who have shown interest but have not yet made a purchase—website visitors, Facebook page engagers, and page likers. This video is a valuable watch for marketers looking to understand the nuances of data-driven strategies to convert interested onlookers into customers.

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