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In this YouTube short, Josh Sample, CEO of Drive Social Media, explores the evolution of data collection and public perception over the decades. He recounts the use of manual credit card imprinters in the 1990s, a time when consumers willingly provided significant personal information, such as home addresses and banking details. Sample questions why modern data collection is met with apprehension and suggests that the core issue lies in communication rather than the act of collecting data itself. He emphasizes the importance of clear communication to help people understand the purpose and safety of data practices today. This video is insightful for anyone interested in data privacy, consumer trust, and effective communication in the digital age.

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