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In this YouTube short, Josh Sample, CEO of Drive Social Media, critically analyzes the challenges of relying solely on organic social media growth to scale a business. He describes the scenario where a business hopes that someone who has liked their page, has not yet purchased, is currently in the buying process, and has selected them as a vendor will be effectively reached and influenced by their organic content. Sample points out the improbability of this strategy, likening it to “finding a needle in a haystack,” given the limitations imposed by social media algorithms, which prioritize their own interests over those of businesses. He questions the feasibility of significantly boosting sales through organic reach alone, emphasizing the difficulties faced by businesses in an environment where they are not the priority. This clip offers valuable insights for marketers on the limitations of organic social media strategies and the importance of exploring additional avenues for growth and customer engagement.
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