As a business owner, you are responsible for your venture’s stability, direction, growth, and daily operation. As such, you’ve got tons of things to do to elevate your venture to the next level. But how effective is your advertising and marketing strategy?

Did you know more than 74% of small businesses in the US use social media marketing? As a small business owner, you can utilize online platforms to grow your clientele base enormously. Wow, so you already launched a digital marketing strategy to promote your business online?

But wait, the marketing campaign is not generating any leads, customers, or ROI for your business. Well, chances are your marketing team is still stuck in the past. With the online marketing world evolving so fast, it’s easy to miss out on key changes.

But maintaining the status quo in your online marketing strategy can cripple your business. You invest lots of time and money without significant results. So, how do you know if you are using an outdated social media marketing strategy?

To get you started, here are 5 clues and signs to check if your online marketing strategy is outdated or not.

1. You Have Been Using Same Strategy for Years

Let’s be honest; when was the last time you designed a new digital marketing strategy? If it’s been years, this explains why your company is falling behind in social media marketing. While your marketing strategy might have been the best practice, at one point, failure to update them translates to poor results.

If you are still using the same strategies you used several years ago, it’s time to update. The best thing is, you are not late to get things right.

To shift to modern-day marketing, learn about the current trends in the world of marketing. Also, check out what other businesses are doing in growing their audience, brand, and business.

It’s evident there is no ‘right way to market your business online. However, you’ve got multiple effective options to grow your audience, generate leads, and convert them into customers. From SEO, social influencers to a digital marketing agency, rest assured to find the perfect one for your business.

2. Ineffective Social Media Marketing Strategy

Have you given much thought to how you promote your business online? Perhaps you make a few posts occasionally on your business pages. Doubtless, occasional tweets or posts aren’t enough to help your brand grow.

Whether it’s on Twitter, Facebook, Instagram, or any other social media site, it’s imperative to learn how to get the audience’s attention. An effective social media marketing strategy means you are more involved and active on these sites.

To achieve this, learn how to maximize your online presence using an effective and targeted social media strategy. Also, it’s imperative to outline your social media goals, methods to achieve them, and how you will track and measure progress.

Also, avoid using a single channel for your marketing campaigns. Your sole channel can be shut down at times, and starting afresh wouldn’t be plain sailing. Always be safe by using several social media channels.

3. Your Audience Isn’t Growing

In the world today, potential customers are offered alluring discounts and offers everywhere. As the number of methods used to reach potential clients increases, industries are becoming more competitive. If your target audience is still the same, your social media marketing strategies could be the problem.

Whether you measure your audience by website visits, products sold, or social media followers, you don’t want to see things stagnate. The aim is to attract a new wave of potential customers and make them your audience. But this is just another sign that your Instagram, Twitter, or Facebook marketing strategy is outdated.

4. Low Traffic and ROI

The main aim of an online marketing campaign is to promote your business presence online, right? You need to draw people’s attention and determine if you are successful in this, check on traffic and ROI. When checking on your traffic generation, there are two possibilities;

• You don’t have enough traffic

• You get many visitors but have a small conversion

Less traffic means your marketing strategy isn’t reaching the intended audience. Also, if you have traffic but your purchases aren’t increasing, your marketing strategy is to blame.

In any of these situations, it’s important to go back to the drawing board. Identify the missing puzzles and find a solution as soon as possible.

The success of digital marketing depends on when, where, what, and how to do it. While following the right steps can generate and convert leads, it’s easier said than done.

If you can’t pull it through, consider hiring a digital marketing agency. These experts will develop a modern and customized digital marketing strategy for your business.

5. Your Content Isn’t Noticed

If your content team is releasing content that is going unnoticed, their content could be the problem. In content creation, how, where, and to whom the content is delivered matters.

The inappropriate content will not generate any traffic or leads for your business. In fact, it can make your business lose the already existing audience.

When creating and posting content for a social media campaign, hit the nail on the head. Learn how to share your content effectively. This involves blending between your target audience, advertising, and your social media campaigns.

Here are some social media marketing tips to make your content get noticed and become sharable;

• Use interactive content

• Protect your brand’s image

• Avoid clickbait headlines

• Use video content

You Now Know Signs Your Marketing Strategy Is Outdated

Digital marketing is a key factor in your business growth and success. However, adopting an effective and modern online marketing strategy is the way to grow your online presence. If your marketing strategies are outdated, it’s time to fix them for improved results.

Are you looking for a digital marketing solution provider? At Drive Social Media, we have you covered. We are a digital marketing agency committed to ensuring your business achieves any marketing goals you have.

Contact us today for a free consultation.