Altitude Trampoline Park
Providing sky-high return on investment on a newly opened business.
SUCCESS STORY
The trampoline park utilized custom Artificial Intelligence audiences to build brand awareness, and increase brick-and-mortar sales. Our end-of-quarter results were:
$137K
Ad Revenue
4.9K
Total Purchases
15X
Return On Investment
85X
Return On Ad Spend
THEIR STORY
High Hopes for a Grand Opening
Altitude Trampoline park is a place where kids, teens, and adults can come to jump, bounce, climb, and flip their way into fun! The park features performance-grade trampolines, dodgeball, a ninja course, wipeout, and more.
THEIR GOAL
Jump In with a High Return
Although Altitude Trampoline Park had the backing of a franchise, the business was still entirely new to Nashville. They came to us after opening their doors a mere five days prior, needing to ramp up recognition in the area and ultimately, drive sales. They hoped to jump in headfirst to reach a 3X return on their advertising investment.
With competitors only a mile away, Altitude Nashville knew they needed to invest in marketing efforts that would put them ahead of the curve.
OUR SOLUTION
Let Lookalikes Take Flight
At the time of ad creation, we were able to use a few months worth of purchaser data to create a custom AI lookalike audience. This matched their current customer base within a 1% likeness of other people on Facebook, which we were then able to target.
After analyzing the data provided from Altitude’s point of sale system, we focused ad creation efforts around birthday parties, one low price for ALL attractions (a differentiator from competitors), and a safe space for toddlers to jump.
“Working with Drive Social Media has been one of the strongest business decisions we've made to-date. We were really fortunate to experience immediate results from Drive's advertising, including high ROI and low cost of customer acquisition.”
— Max N., Altitude Trampoline Park
OUR SUCCESS
Sky-High Results
With the 3X return goal in mind, Altitude kept soaring past for even better results. During the January 16th, 2019 to March 16th, 2019 campaign, the goal for a 3X return was exceeded by 500%.
The January - March 2019 Facebook campaign run resulted in:
● $137K in revenue attributed to Facebook ads
● 4.9K total purchase driven by Facebook ads
● 15X return on investment
● 85x return on ad spend
PRODUCTS USED
Static Ads
Carousel Ads
Dynamic Creative Ads
Lead Generation Ads