St. Louis Community College Social Strategy 

Knowing there was a potential target audience of more than 120,000 college students near St. Louis on Facebook, we set out to create persuasive creative pieces that would resonate with these students. The STLCC team wanted to target students who attended universities where transfer programs where offered, so we wanted to make sure we used creative pieces that would grab the attention of the colleges’ students.

We used these creative pieces to create more than 10 compelling Facebook ad campaigns, targeting the students of each university. Each targeted ad led to a landing page on the STLCC website with more information about the program options for that university in particular.