Augmented Reality Marketing and retail marketing are getting hitched. Smart mirrors, in-store assistants, face filters, and smart shopping devices are empowering consumers to embrace a try-before-you-buy approach to the brick-and-mortar shopping experience. In this article for Forbes, our Founder, Josh Sample, discusses some of the various ways that retailers can improve the in-store experience and more effectively convert shoppers by utilizing augmented reality to connect consumers more closely to their products.