Peak Nutrition

Revitalizing Growth: Peak Nutrition’s Strategic Wins with Drive Social Media

James Stratman, CEO and owner of Peak Nutrition, faced the common challenge of attracting new customers to his business. Despite the success and expansion of Peak Nutrition to six stores within four years, driving fresh traffic remained a pivotal focus. The partnership with Drive Social Media introduced an innovative solution: a Facebook-based lead generation program that not only attracted new customers but did so with remarkable efficiency and precision.

Innovative Customer Acquisition Through Social Media

The collaboration leveraged a creative contest on Facebook, offering free protein as an incentive to attract new clientele within the area. This strategy proved to be a masterstroke, yielding between 20 to 30 contestants weekly, with numbers varying based on the giveaway’s appeal and the advertising budget allocated. The contest was seamlessly integrated into users’ mobile and web Facebook feeds, catching the eye of potential new customers.

Targeting New Customers with Precision

One of the standout features of this campaign was the meticulous screening process. Entries were cross-referenced against Peak Nutrition’s database to ensure that winners had never previously purchased from Peak. This approach guaranteed that every redeemed prize – a free jug of protein – brought a new customer through the doors, maximizing the campaign’s effectiveness in expanding the customer base.

Immediate Engagement and Sales Opportunities

Remarkably, the majority of contest winners visited a Peak Nutrition store within two to three days of winning, if not on the very same day. This rapid conversion from contest winner to store visitor underscored the campaign’s appeal and the effectiveness of Drive Social Media’s strategy. It then fell to Peak Nutrition’s sales team to deliver exceptional service, capitalizing on the opportunity to convert these first-time visitors into regular customers.

Sustained Success and Future Growth

After nine months of running the contest, Peak Nutrition witnessed incredible results, reinforcing the power of innovative social media strategies in driving business growth. This campaign not only contributed to Peak Nutrition’s continued expansion but also highlighted the potential for future growth and success.

Conclusion

The partnership between Peak Nutrition and Drive Social Media exemplifies how targeted social media campaigns can serve as a catalyst for business growth. By creatively engaging potential new customers and meticulously ensuring these were genuinely new leads, Peak Nutrition has set a precedent for leveraging digital marketing to expand its customer base. This strategic approach to growth, underpinned by innovation and precision, positions Peak Nutrition for continued success and expansion in the competitive nutrition and supplements market.