Planter’s House
Video Testimonial
Mixing Tradition with Innovation: Planter’s House’s Flourishing Partnership with Drive Social Media
Planter’s House, nestled in the heart of St. Louis and helmed by owner and beverage director, Ted Kilgore, has carved a niche in the world of handcrafted classic cocktails. For approximately seven years, Planter’s House has collaborated with Drive Social Media, embarking on a journey that has significantly amplified its presence on social media and, by extension, its business success.
Adapting to Change with Drive’s Assistance
The year 2020 presented unforeseen challenges for the hospitality industry, prompting Planter’s House to pivot towards a reservation-based service model. Drive played a pivotal role in this transition, not only assisting in tracking reservations but also in ensuring that the reservation process was seamless for customers. This strategic shift was marked by a remarkable 23.9 return on investment, with Drive contributing to over $367,000 in business revenue.
Leveraging Analytics for Targeted Marketing
One of the standout benefits of working with Drive is the ability to meticulously track the effectiveness of social media campaigns. By integrating their website with Facebook, the Point of Sale (POS) system, and the reservation system, Planter’s House gained access to real-time analytics. This data-driven approach enabled them to target specific audiences, ensuring that their marketing messages reached the right people at the right time.
A Year of Unprecedented Success
Despite the challenges posed by the pandemic and the shift to a new service style, 2021 emerged as one of the most successful years for Planter’s House. Drive’s marketing strategies played a crucial role in communicating the changes in service to customers, emphasizing the personalized service that Planter’s House prides itself on. The cost-effectiveness of these strategies was evident, with an average reservation cost of just $5.17, leading to a total of 1,012 tracked reservations throughout the year.
The Creative Freedom Afforded by Drive
For Ted Kilgore, the collaboration with Drive Social Media has been liberating. It has allowed him to delegate the time-consuming aspects of social media marketing to experts, freeing him to focus on the creative processes that are central to Planter’s House’s identity. This partnership has enabled Kilgore to dedicate more time to menu development and engaging with his team, enhancing the overall quality and creativity of the offerings at Planter’s House.
Conclusion
The partnership between Planter’s House and Drive Social Media exemplifies how traditional businesses can harness the power of digital marketing to navigate challenges, reach new heights of success, and connect with their audience in meaningful ways. By blending the art of classic cocktail making with innovative marketing strategies, Planter’s House has not only weathered the storm but also set a new standard for excellence in the hospitality industry. This collaboration highlights the importance of adapting to change, leveraging technology, and maintaining a focus on quality and creativity.