Reiniger Jewelers

Shining Bright: Reiniger Jewelers’ Century of Legacy Amplified by Drive Social Media

Reiniger Jewelers, under the stewardship of Paul Reiniger, a third-generation jeweler, has been a beacon of quality and craftsmanship in the jewelry industry for over 100 years. With two locations in Swansea and Waterloo, their rich heritage has been the foundation of their success. The partnership with Drive Social Media has propelled them into a new era of digital marketing, significantly enhancing their reach and sales in an increasingly digital world.

Before Drive: Traditional Approaches to Marketing

Before partnering with Drive, Reiniger Jewelers’ marketing strategy was primarily focused on traditional methods, including boosted Facebook ads managed by an employee and various mail marketing campaigns. While these efforts provided some visibility, Paul sought a more comprehensive digital presence that could truly showcase their offerings and legacy.

Maximizing ROI with Drive Social Media

The collaboration with Drive Social Media has yielded impressive results, including a 6.87 return on investment, with Drive contributing to approximately 11% of their total sales. A particularly notable achievement has been reducing the cost per purchase to about $9.17, showcasing the efficiency and effectiveness of Drive’s targeted marketing strategies.

Insights and Adaptability through Marketing Milk

A pivotal tool in this partnership has been Marketing Milk, Drive’s proprietary software that offers detailed insights into sales, phone calls, and overall customer engagement. This level of analytics has provided Reiniger Jewelers with the ability to see the tangible outcomes of their marketing investments, ensuring that their strategies are both informed and impactful.

Navigating Challenges with Flexibility

The global COVID-19 pandemic posed significant challenges for businesses worldwide, and Reiniger Jewelers was no exception. During this period, Drive demonstrated remarkable flexibility, working closely with Paul and his team to adjust marketing strategies and expenses to suit the changing business landscape. This adaptability was crucial in maintaining momentum and ensuring the business continued to thrive even in difficult times.

A Testament to Quality Marketing

Paul Reiniger’s overall experience with Drive has been overwhelmingly positive, praising their ability to work through challenges and enhance Reiniger Jewelers’ marketing efforts. The quality of Drive’s marketing materials, photography, and videography has not only elevated the brand’s image but also significantly boosted business, making them a highly recommended partner for others in the industry.

Conclusion

The partnership between Reiniger Jewelers and Drive Social Media is a testament to how traditional businesses can flourish with the right digital marketing strategies. For over a century, Reiniger Jewelers has been a trusted name in jewelry, and with Drive’s expertise, they’ve successfully expanded their legacy into the digital age, ensuring that their timeless quality and craftsmanship continue to shine brightly for generations to come.