The Boulevard Hair Co

Transforming Beauty and Confidence: The Boulevard Hair Co’s Leap with Drive Social Media

The Boulevard Hair Company, nestled in the heart of Webster Groves, Missouri, stands as a beacon of beauty and confidence. Co-owners Sierra Kohlberg and Abigail Culleton embarked on this journey to create a space where clients feel seen, heard, and known, a mission they’ve passionately pursued since their establishment in 2016. Their collaboration with Drive Social Media not only reinvigorated their business approach but also amplified their mission beyond expectations.

Before Drive: Relying on Traditional Methods

Initially, The Boulevard Hair Company thrived on word-of-mouth, social media self-management, and the personal networks of their talented stylists. This grassroots approach garnered considerable initial success, filling their chairs and creating a buzz in the community. However, as time passed, growth plateaued, prompting a need for change.

The Drive Partnership: Exceeding Expectations

About 10 months ago, the Boulevard Hair Co teamed up with Drive Social Media with the hope of multiplying their marketing investment by five within six months. The results were astonishing, with returns peaking at 10 to 17 times their investment, significantly surpassing their expectations. This remarkable success translated into a 530% return on marketing investment and a consistent 60% monthly revenue increase.

Thriving in Adversity: Growth During COVID

Perhaps most impressively, this growth was not only sustained but accelerated during the challenging times of the COVID-19 pandemic. At a time when many businesses faced uncertainty and decline, The Boulevard Hair Co not only survived but thrived. The partnership with Drive introduced their unique value proposition to clients who otherwise might never have discovered them, all thanks to the strategic, data-driven marketing strategies employed by Drive Social Media.

A Space Reclaimed: Beauty, Confidence, and Growth

The Boulevard Hair Co’s mission of reclaiming beauty and confidence for their clients has found a new dimension through their partnership with Drive Social Media. This collaboration has expanded their reach, allowing them to connect with a broader audience and transform more lives than ever before. It stands as a testament to the power of innovative marketing strategies in propelling businesses forward, even in the most uncertain times.

Conclusion

The journey of The Boulevard Hair Company with Drive Social Media is a compelling narrative of growth, resilience, and transformation. It underscores the impact of strategic digital marketing in expanding a business’s horizons and enhancing its mission. For Sierra, Abigail, and their team, this partnership has not just been about numbers; it’s been about extending their mission of beauty and confidence to a wider community, making every client feel seen, heard, and known, one hairstyle at a time.