The Pasta House
Video Testimonial
Serving Success: The Pasta House Company’s Flavorful Growth with Drive Social Media
The Pasta House Company, a beloved family-owned restaurant chain with a rich history dating back to 1974, embarked on a digital marketing journey with Drive Social Media eight months ago. Under the guidance of John Harris, Chief Financial Officer, and Jen Durford, Marketing Director, this partnership has brought about remarkable results, propelling the brand into a new era of growth and customer engagement.
A Recipe for Digital Success
In the span of just eight months, The Pasta House Company has witnessed an extraordinary influx of over 5,000 new orders directly attributable to their collaboration with Drive, translating to almost $850,000 in revenue. This success story highlights the efficiency and effectiveness of Drive’s targeted marketing strategies, achieving an impressive return of $155 for every dollar spent on marketing.
Adapting to Changing Tastes
The onset of COVID-19 posed unprecedented challenges for the restaurant industry, necessitating swift and strategic adjustments. Originally intending to focus on promoting their catering services, The Pasta House Company, with Drive’s support, pivoted to highlight their newly launched delivery service and online ordering capabilities. This adaptability proved crucial, significantly bolstering their performance in these areas during a critical time.
A Legacy of Family and Flavor
For over 47 years, The Pasta House Company has served up delicious pastas, pizzas, sandwiches, and their renowned golden toasted raviolis and famous Pasta House salad across 19 locations. This enduring success is rooted in a commitment to quality, tradition, and community – values that are vividly captured and conveyed through Drive’s creative marketing efforts.
Creative Collaboration and Employee Involvement
One of the aspects of working with Drive that stands out to The Pasta House Company is the focus on high-quality food photography and the inclusion of their employees in marketing materials. These efforts not only bring their delectable dishes to life but also foster a sense of involvement and pride among staff, enhancing the authenticity of their brand representation.
Vision for a Flavorful Future
The overarching goal for The Pasta House Company is sustained growth and longevity, ensuring that they continue to serve their communities for another 47 years and beyond. The partnership with Drive Social Media has not only helped navigate the challenges of the present but has also laid a foundation for continued success, driven by innovative marketing strategies and a deep understanding of The Pasta House Company’s heritage and values.
Conclusion
The journey of The Pasta House Company with Drive Social Media illustrates the transformative potential of strategic digital marketing in the restaurant industry. By embracing change, focusing on what truly matters to their brand, and leveraging the expertise of Drive, The Pasta House Company has strengthened its legacy, ensuring that its beloved flavors and family-oriented spirit will be enjoyed for generations to come.