You’ve been in the game long enough to know that Facebook doesn’t do anything just because it wants users to have a great time. Since the day Zuck removed the school email requirement in 2005, every single thing Facebook has done has been in the interests of gathering user data and selling ad space. So, when we were told at Facebook’s annual F8 conference that Facebook would be rolling out its own Tinder-style dating service, my mind immediately went to the huge potential it has for marketers and business owners.

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