What Siri started, Alexa is finishing. In-home assistants and voice-search technologies have gone from a luxury to ubiquity and are changing the way businesses get found online.

In this article for Forbes, Founder Josh Sample discusses the state of voice search. He touches on some of the insights that came out at Vayner Media’s Voicecon, how in-home assistants like Alexa, Google Home, and Cortana are changing the search game, and how voice is the next frontier in digital marketing.