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Josh Sample, CEO of Drive Social Media, delivers a thought-provoking talk in this YouTube short, tackling the delicate subject of truth and deception in communication. He confronts the uncomfortable reality that ‘buyers are liars,’ emphasizing that lying is a common human trait, and understanding this can be powerful. Sample discusses the importance of discerning the truth within the falsehoods and suggests that often people lie without malicious intent. He encourages viewers to actively seek out the truth rather than accepting things at face value. This video offers a unique perspective on communication and honesty in the business world and beyond, urging a proactive approach to uncovering the real message behind the words.

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