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In this YouTube short, Josh Sample, CEO of Drive Social Media, delivers a powerful message about the necessity of honesty and integrity in business communications. He emphasizes the importance of being forthright with clients about the quality of their assets, whether they are good or lacking. Sample explains that while some creatives may hesitate to give direct feedback for fear of offending clients, the real disservice is not providing the honest insights that could enhance a client’s business performance. This video highlights the value of clear, constructive communication and encourages professionals to prioritize honesty over comfort to help clients achieve better outcomes.

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