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In this YouTube short, Josh Sample, CEO of Drive Social Media, delves into the concept of “tire kickers” — potential customers who are interested in a product or service but have not yet made a purchase. He highlights the importance of proactive engagement strategies to convert these interested individuals into paying customers. Sample explains that without such efforts, a business’s revenue can be highly unpredictable, as it depends solely on the whims of the customers. By actively influencing when these tire kickers make their purchases, a company can create a more stable and predictable revenue stream. This clip is particularly valuable for business owners and marketers seeking strategies to better manage their sales funnel and drive conversions more effectively.

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