Drive Social Media Review: Social isn’t just a funnel, it’s the foundation
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In this YouTube short, Josh Sample, CEO of Drive Social Media, explains the integral role of social media within the broader marketing funnel, emphasizing its foundational status due to the power of retargeting. He highlights how various marketing channels—including radio, PPC (pay-per-click), digital advertising, and even billboards—are interconnected, funneling potential customers back to a business’s website. Sample discusses how retargeting works to reinforce and remind those who have previously engaged with a brand, enhancing the effectiveness of all other marketing efforts by keeping the brand top-of-mind. This clip is essential for marketers looking to understand how to strategically integrate social media into their overall marketing plans to optimize customer engagement and conversion.
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