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In this thought-provoking short from his presentation at Drive Social Media, Duncan Wardle discusses the evolving landscape of work and conferences in the eyes of Generation Z. Highlighting the shift towards purpose over profit, Wardle questions the feasibility and ethical responsibility of traditional conferences, predicting a significant decline in attendance by Gen Z in the next five years due to their deep-seated distrust of corporate America. He stresses the importance of aligning with Gen Z’s values, emphasizing that the demand for quality results will soon intensify. This short clip offers a glimpse into the future of work and events, challenging viewers to consider how we can adapt to meet the expectations of the next generation.

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