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In this eye-opening short from Duncan Wardle’s talk at Drive Social Media, discover the innovative thinking behind Disney’s Magic Band. Faced with the challenge of long lines at popular attractions like Space Mountain and Big Thunder Mountain, the Disney team sought solutions outside their industry. The inspiration? A small pharmacy in Tokyo, Japan, that used RFID technology to eliminate waiting lines for customers picking up prescriptions. By adapting this technology, Disney introduced the Magic Band, an RFID-enabled device that transformed the park experience for millions of visitors. Join Duncan Wardle as he shares this fascinating story of cross-industry innovation, highlighting how “stealing with pride” led to one of Disney’s most celebrated advancements.

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